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At Sally Dark Rides, we create experiences where millions of families laugh, play, and enjoy time together. Our rides are defined by unparalleled storytelling, and the memories that stem from those stories.  We value those guest experiences that turn into traditions - from one generation to the next- being shared with friends and family for decades to come.


Sally Corporation was founded in 1977 by high school friends John Fox and John Rob Holland. The company began by manufacturing animatronics for various commercial applications, including an animated figure of President Lyndon Baines Johnson, which was created for Neiman Marcus and later donated to the LBJ Library in Austin, Texas. After Sally had been in business for 6–9 months the second hire for the new company was John Wood who had previously worked with Fox. The first hire was an office manager, Nancy Hafner. John Fox left the company in 1983. Holland stayed with the company until 1988.In the late 1980s and early 1990s, Sally Corporation went on to develop interactive dark rides. John Wood continues to serve as the Chairman and CEO.

Contact information
  • Phone number
    +1 (904) 355-7100