The ride experience of the Magic Gallery, also translated as Magic Brush, starts with an extensive and heavily themed queue line, including a pre-show. The queue introduces a museum-atmosphere, since the ride is about paintings. When finally boarding the trackless vehicles, riders join a young boy whose magic brush can bring paintings to life. Throughout the ride, many scenes are depicted from paintings and displayed into fine detail.
In a similar way as Walt Disney Imagineering, Fantawild has its own division designing and building rides. The dark ride 'Magic Gallery' is found in multiple parks of the group. It is not known to what extent the installations vary over the parks.