Alton Towers is located on an estate around a castle, the Towers. Hex was built in the west wing of the castle. The queue area and pre-shows are located inside the old castle, the main show was built in a new building next to the castle.
The story of Hex is based on an existing legend about the Earl of Shrewsbury, who lived in the Alton Towers castle in the 18th century. Legend says that he was cursed by an old beggarwomen, which caused one of his relatives to die every time a branch fell of the old oak tree near the estate. To prevent this, the earl chained all branches of the oak.
The official name of the ride is "Hex - The Legend of the Towers"