Ever since the opening of Ferrari World Abu Dhabi (Abu Dhabi – U.A.E.), Ferrari has been a rising brand in theme park experiences. Today at the IAAPA Expo Orlando, the Ferrari company, designer Katapult and simulator manufacturer Simworx presented the brand new Ferrari Experience-concept. An entertainment center that will contain simulator attractions, an E-sports hub and dining experiences.
“The Ferrari Experience concept will allow us to connect with our global fans like never before,” says Annabel Rochfort, director of LBE and E-sports at Ferrari to Blooloop, “We know consumer demand for a Ferrari midsize concept is high, and we are delighted to bring this exciting opportunity to the market to provide guests with the true Ferrari experience.”
Besides a display of Ferrari sports cars and E-sports games, concepts for the experience show an Immersive Tunnel simulator and a small Flying Theatre. Larger Ferrari-themed Flying Theatres and simulators can be found at both Ferrari World Abu Dhabi and Ferrari Land (part of PortAventura World, Salou – Spain). Ferrari and the developers are still looking for a suitable location for the first Ferrari Experience.